Naivas Supermarket is a homegrown supermarket brand that has been in operations in the country for the past 30 years making its DNA truly Kenyan. At the core of its operations is the drive to continuously meet and exceed the needs of the customer and thus the brand has continued to innovate and evolve the shopper experience. One of this innovations is the Foodmarket concept; the retailer became the pioneer of this store format in the East and Central Africa region in 2016 and has continued to expand the footprint of this store format across the country.