For over 30 years, Naivas Supermarket has been more than a retail chain—it has become an integral part of Kenyan life. Deeply rooted in local culture and values, Naivas is a proudly homegrown brand that has grown alongside the nation, earning the trust and loyalty of millions.

Committed to delivering exceptional customer experiences, Naivas continually innovates to exceed shopper expectations. A notable milestone in this journey was the introduction of the Foodmarket concept in 2016. This pioneering initiative marked Naivas as the first retailer in East and Central Africa to launch a format that seamlessly combines supermarket convenience with the freshness and vibrancy of a traditional market.

Today, the Foodmarket experience is revolutionizing retail across Kenya, expanding rapidly and redefining modern shopping in a distinctly Kenyan manner.